Locations in Wisconsin

Regional Analysis for Wisconsin

Wisconsin is home to 42 mapped destinations across 6 categories, collectively serving approximately 15,976,292 residents in 297 distinct incorporated communities within a 30-minute drive. The breadth of this coverage reveals a landscape where major retail centers, transportation hubs, healthcare facilities, and natural attractions form an interconnected network that connects communities large and small. On average, each mapped location reaches a catchment population of roughly 380,387 residents, though this figure varies substantially depending on geography, road networks, and local population density. The following analysis examines the distribution of service coverage across Wisconsin, identifies the most significant regional hubs, and highlights patterns in retail and airport access that shape daily life for residents throughout the state.

Top service hubs

Service access in Wisconsin is heavily concentrated around key destinations that serve disproportionately large populations. Midwest Orthopedic Specialty Hospital in Franklin stands out as the state's premier service hub, reaching 1,219,862 residents in 20 communities from its position as a Hospital. The second-largest service area belongs to Aurora Health Center in West Allis, a Hospital reaching 1,183,682 residents. Together, the 10 largest service areas encompass 10,228,681 people, or approximately 64% of the state's total mapped coverage. This pattern underscores the outsized role that a small number of strategically located destinations play in Wisconsin's regional infrastructure. While smaller locations fill important gaps in coverage, the data clearly shows that the bulk of population access flows through these major hubs.

Urban and rural coverage

The geographic analysis of Wisconsin shows a clear distinction between urban and rural service coverage. 35 mapped locations exhibit urban or suburban catchment characteristics, serving communities with larger populations and more extensive infrastructure. 7 locations, by contrast, serve predominantly rural areas where smaller incorporated communities are spread across wider geography. Urban and suburban locations dominate Wisconsin's coverage landscape, reflecting the state's concentrated population distribution and supporting infrastructure. Overall, Wisconsin's urban coverage landscape means that most residents benefit from multiple nearby service options and short travel times. The median catchment population of 278,922, compared to the average of 380,387, suggests that there is moderate variation in catchment sizes, with some larger locations pulling the average above the typical service area. Understanding this urban-rural dynamic is essential for evaluating the completeness of service coverage across the state.

Largest Service Areas in Wisconsin

The table below presents all 42 mapped locations in Wisconsin, ranked by the total population within a 30-minute drive. The largest service area belongs to Midwest Orthopedic Specialty Hospital, a Hospital in Franklin, reaching 1,219,862 residents across 20 communities. At the other end of the spectrum, Frog Bay Tribal National Park serves the smallest catchment with 584 residents. This range illustrates the geographic diversity of Wisconsin, from densely populated metropolitan corridors to more isolated rural destinations.

Retail Access in Wisconsin

Retail access in Wisconsin is provided through 27 mapped retail destinations, including Target, Walmart, and Costco locations that collectively serve a catchment population of approximately 11,934,200 residents. The largest retail catchment belongs to Costco Gasoline in New Berlin, serving 1,162,467 residents. The distribution of retail locations reflects the commercial geography of Wisconsin, where larger population centers attract multiple retail options while smaller communities may depend on a single store within driving range. The average retail catchment encompasses 442,007 residents, suggesting strong retail density with deep population coverage per store. Retail access is a practical indicator of everyday convenience for residents, and the patterns observed in Wisconsin mirror broader trends in how large-format retailers select locations based on population density, road access, and competitive positioning within regional markets.

Airport Access in Wisconsin

Airport coverage in Wisconsin spans 6 mapped facilities with a total catchment reach of approximately 88,053 people in 54 communities. The largest airport catchment in Wisconsin belongs to Volk Field in Unknown, serving 20,319 residents. These airports range from major commercial hubs to regional facilities, each serving a distinct role in Wisconsin's transportation network. With an average catchment of 14,675 residents, airport access in Wisconsin is selectively distributed relative to the state's population. Air travel accessibility is a significant factor in regional economic development, and the data shows how Wisconsin's airports create corridors of connectivity that link the state's population centers to broader transportation networks.